The movie appears to be partly based on the novel 'Not a penny more, not a penny less' although the endings are altered. Ricky Bahl (Ranveer Singh), a con man has a creative mind and cons some rich girls. He can pick-up any lady he wants. But love isn't Ricky's priority, money is. He adopts a variety of personas to support an extravagant lifestyle by conning his many 'girlfriends' out of large sums of cash. To Delhi student Dimple Chaddha (Parineeti Chopra), he is fitness trainer Sunny Singh. To hard-working, 35-year-old Lucknow widow Saira Rashid (Aditi Sharma), she knows him as shy Iqbal Khan. And successful, independent career woman Raina Parulekar (Dipannita Sharma) thinks he's art dealer Deven Shah. But a chance encounter unites the trio and, discovering the truth, they hatch a plan to get their money back. So now unsuspecting Ricky is about to meet his match in the shapely form of Ishika Desai (Anushka Sharma), who is a sales girl And afterwards they both fall in love.